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The WWW is a network of computers all over the world. The WWW is most often called the Web.
The computers on the Web communicate using standard protocols and languages.
The W3C (The World Wide Web Consortium) are making the rules and standards for the Web.
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HTML is the language of the Web, and every Web developer should have a basic understanding of it.
With HTML you use "markup tags" to define the content and layout of your Web pages.
The HTML tag <h1> defines a primary header, and <p> defines a paragraph.
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Styles define how HTML elements are displayed, just like the <font> tag in older HTML.
When styles are saved in external files, you can change the style and appearance of all the HTML pages in your Web, just by changing your CSS document.
If you have ever tried to change the font or color of all the headings in all your Web pages, you will understand how CSS can save a lot of work.
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Server-side scripting is about "programming" the Web server.
To be able to deliver more dynamic web site content, you should teach yourself server-side scripting.
With server-side scripting, you can (amongst many other things) access databases and return the results to a browser.
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Web Promotion is all about publicizing your website through famous search engines such as Google, Yahoo and AltaVista etc. Almost 80 percent of the traffic to any website is created through a search engine. It is essential to promote your website so that your ideas get conveyed to the maximum audiences. Without Web Promotion all your expenses on creating a good website may go wasted.
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While Search Engine Submission means that your website address is listed with a search engine, Search Engine Optimization takes it a step further, ensuring that your website is recognized properly by the search engine through the use of appropriate keywords on your website, and whenever there is a keyword search which matches your website category, link to your web address is displayed along with other search results
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When a website is submitted to a search engine, a program called a spider, reads the content of the site , and, depending on what the spider finds, the site is added to the search engine database. This is known as indexing .
After a site has first been indexed in a search engine , it is common to find that it does not rank very well on its selected keywords. This is because when the site is indexed the search engine does not record all of the relevant information needed for the database, usually only recording the URL.
A few weeks after this happens, the spider revisits the site, and completes the in depth analysis of the site, recording the meta tags , title, body text and other components of the site needed in order for the site to be found in the database when a search is performed. This process is called ranking , as the search engine can now relate the site to particular keywords, and so will be able to rank it within search results.
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